About RAW


Most photographers "process" their photos by just having the camera do it automatically. Why? It's easier and for many photographers and couples, it's good enough.

Yes, you could get photos right there on a USB but, is that really what you want? Photos shot automatically and that's it?

Everyone with a smart phone knows that you can make your photos look way better by simply using an editing app. Don't your wedding photos deserve at least as much care and consideration?

We instead shoot to RAW photo files and "we" do it. We manually computer process each individual RAW photo for the best exposure, tone and color, saturation, and other parameters, and only after we do this and check each photo, do we convert your images to JPEG. FYI: THis takes about 1-2 hours of additional work.

Why do we do this? Professionalism and pride. We simply just want to give our clients the best photos possible.

Finally, the fact that the newest iPhone and apps allow photos to be captured to RAW and will probably include easy to use apps to "process", indicates the benefits of this versus getting straight from the camera JPEG's or TIFF's.

FYI: The camera (or mobile phone) automatically makes decisions of how the photo should look when it "processes" a photo. Sometimes it looks good (enough) and sometimes not. When we shoot to RAW and process each photo file individually, "we" make the decisions on how the photos will look. It's an artistic decision and our RAW processing person is the best but, with that said, it is still an artistic interpretation. If you want to make your own decisions and interpretation, and have the necessary software, you can order the RAW files to your package. Other than that, we do it the way we do it, and we do it the way we show in the photos on our website.

Here's what others say:

"Many professionals -- particularly those who want total control over how their pictures will look like in their final form, be it for the web, fine art blowup prints or for publication in a glossy magazine -- prefer RAW. That's because RAW is as pure an image as you can get, no in-camera processing involved. Others refer to it as the "digital negative," which you can print your way, either printed straight or with some manipulations like improved color or better contrast."

"In contrast, JPEG images, directly from the camera, are processed using pre-programmed in-camera algorithms. While this may be fine for some situations and images, if an image is not exposed within very narrow parameters (perfectly), fixing a JPEG in Photoshop or other image processing programs may actually do more harm than good, further degrading the image quality while attempting to fix the problem."

Conversely, in the hands of an expert, particularly those adept with image processing software like Photoshop, a RAW image can become a work of art, worthy of being displayed in an art gallery.

RAW also has the advantage of capturing more color, and even more as camera technology progresses, unlike JPEG which has a limited color range. Experts say RAW has more latitude, meaning, there can be variations in your exposure (as happens under most situations) and your RAW software can account for that. You can also capture more details in the shadow areas, a well as in the highlights (bright spots).

RAW is thus used by demanding professionals who have all the time to tweak their images.

The bottom line is, if you really want to get the best quality in your images and storage space and the time consumed in tweaking your images is not a problem, then by all means shoot RAW.